Murray McDavid unveils Cask Craft
Independent bottlers Murray McDavid have released Cask Craft, a new collection of affordable single malts to showcase different wood finishes.
The first exciting batch of Cask Craft is a collection of six single malt Scotch whiskies finished in Sherry, Port, Bourbon, Madeira, peated and wine casks, giving whisky lovers an easy and accessible guide to the Art of Maturation. Having carefully selected spirit from six different distilleries, the Murray McDavid Whisky Creations Team have enriched the flavour of these single malts by choosing the perfect cask finishes.
The collection focuses on the classic finishes along with the more unusual finishes: Sherry – fruit and spicy, Port – rich and fruity, Madeira – fruity and sweet, Bourbon – creamy and sweet, Marsala – smoky and fruity, Peated – smoke and citrus.
The direct, bold, no-nonsense information on the front label sets a clear expectation for the consumers, with guidance given to the cask finish and flavour profile. The unique back label maps out the conception behind each Cask Craftexpression and importantly, tells the story of each creation.
Murray McDavid’s Head of Whisky Creations, Dean Jode, said: “We are delighted to release our Cask Craft collection. With such a kaleidoscope of approachable flavours, this wonderful range makes it easy for consumers to understand the influence that different wood finishes have on Scotch whisky. This collection, which showcases the Art of Maturation, is designed for those new to whisky and the seasoned connoisseur.”
Cask Craft is available in 6 expressions, in small batches of 12,000 bottles, with a RRP of £34 per bottle. It’s for sale online and in specialist spirit shops across the UK and international markets.
Provided by Murray McDavid