New whisky packaging creates a digital blackspot for you to enjoy ‘offline’ drams
Glengoyne has created ‘the ‘Offline Edition’
Over a third of Brits admit to checking their phones frequently when spending quality time with friends and family, and over half would now value time more without it.*
As Scotland’s slowest distilled single malt, Glengoyne has always had a unique relationship with time. The Offline Edition, the world’s first offline whisky, allows whisky fans to harness to that same appreciation of time, allowing for unhurried and uninterrupted drams with your nearest and dearest.
Launching ahead of Father’s Day, it’s an ideal gift as families look to connect in the analogue world post-pandemic. The Offline Edition boxes will be installed in premium whisky bars around the globe – including the UK, Germany, Netherlands, France, and the US.
A limited run of The Offline Edition boxes will soon be available to purchase for £120 via the Glengoyne website. Each purchase will include a 70cl bottle of Glengoyne Legacy Series: Chapter Three.
Barbara Turing, brand manager at Glengoyne, said: “No matter where we are, or how hard we try, there’s a temptation to check our phones, or be distracted by someone else’s screen lighting up at the table. It’s no surprise that time away from our tech has become one of the greatest luxuries of all.
“As Scotland’s slowest distilled malt, we’ve always celebrated being unhurried. The Offline Edition gives a new meaning to the term ‘second use’ - a special box that gives us all some time back for our own special moments with others and to savour a great tasting dram.”
*The research was commissioned by Glengoyne Single Malt Scotch Whisky and conducted by CensusWide on 1,673 UK mobile phone users aged from 16 and up.
About Glengoyne
Owned by Ian Macleod, one of Scotland’s leading independent family-owned distillers, Glengoyne is proud to be Scotland’s slowest distilled malt. We believe nothing is as precious as time – which is why, for every minute other whiskies spend in their stills, ours spend three. Only then is it transferred to casks, themselves prepared for six years. This is the Glengoyne Way and helps produce the gloriously sweet, fruity spirit we have become known for today.
Provided by Glengoyne
