Whiskystats Releases their Insights Report for 2023

11 Apr

The Whiskystats Insights Report for 2023 Asks, “Has Whisky Become a Buyer’s Market”?

A buyer’s market is created by market conditions that favour buyers over sellers. Anything that increases the urgency of sellers to sell, or decreases the urgency of buyers to buy, contributes to a buyer’s market.

2023’s Key Facts and Takeaways

The Whiskystats 2022 report told a ‘tale of two years’: strong whisky price increases through March followed by a sharp downturn. However, their 2023 Report shows a story of two markets: retail and auction. The price gap between whisky at auction and whisky at retail widened throughout 2023: auction prices decreased while retail prices remained comparably high.

Whiskystats states that 2023, was cheaper to buy whisky at auction than at retail. Their report walks you through 2023 whisky brand performance, falling auction market prices, and the retail-auction price gap. While the auction market was down as a whole, every whisky brand is unique. Even in a down year, they saw noteworthy brand performances.

2023’s Key Takeaways

Producers
High brand performance variation shows that tracking individual brands is essential.
Current and historical auction prices provide valuable guidance for pricing new releases as potential buyers define market value.
Retailers
Whisky buyers are finding cheaper whisky at auction.
Auction prices are volatile but provide market guidance for pricing rare whiskies.
Auction Houses
Decreasing trading volume and value reflect challenging times, but prevailing lower prices are an opportunity to attract new buyers to auctions.
The drastic increase in the number of unsold lots suggests unrealistic price expectations by many sellers.
A cross-market understanding of whisky performance at various auction houses can help reset seller expectations.
Investors
Whisky values fell 30% from a peak in early 2022.
Japanese whiskies were among the biggest value losers.
Collectors and Consumers
Auction prices for rare whiskies are lower than they’ve been in years.
Buying whisky at auction is currently cheaper than at retail.

Read the rest of the 2023 report for free at https://www.whiskystats.com/

About Whiskystats
Whiskystats was founded in 2015 by Johannes Moosbrugger. Born as a hobby project with the sole purpose of tracking one private whisky collection, it soon became clear that there was a substantial demand for quantitative, structured and transparent information on secondary market price information.

In the years that followed, the focus of Whiskystats became collecting and sorting large amounts of whisky data and presenting the results to an audience of whisky enthusiasts and professionals alike.

In 2020, Whiskystats became part of the Whiskybase portfolio of businesses as each realized the ability to combine their own unique skills, expertise and whisky information in order to deliver additional insights and value to their own unique audiences.

While Whiskybase boasts the most complete and detailed whisky bottle database in the world, Whiskystats now uses this factual bottle information to provide more accurate and meaningful insights about the secondary whisky market.