Speyburn unveils a vibrant new look and refreshed core range

31 May

Speyburn has undergone a brand refresh, marking a new chapter for the iconic Speyside distillery

Speyburn has unveiled its refreshed collection, marking the next exciting chapter for the 126-year-old distillery located in the iconic whisky region of Speyside, Scotland.

The collection features two new whiskies: Bourbon Cask and Rum Cask Finish. These single malts will join the award-winning 10 Years Old to form Speyburn’s new core range. This move marks a reinvigoration of the collection for the Speyside-based distillery, complemented by distinctive new design and packaging.

As the name suggests, Speyburn’s Bourbon Cask (ABV 40%) has been matured in ex-bourbon casks. This refreshing single malt is the ideal introduction to Speyburn’s core collection and offers delicious notes of green apple, citrus and honey. The palate boasts subtle vanilla, lots of delicate spices and a long smooth finish. Bourbon Cask is also the only whisky in the distillery’s history to be released without outer packaging, and whilst the outer packaging for Speyburn’s range is both beautiful and recyclable, this decision further continues the distillery’s commitment to sustainability.

In a first for the brand, Speyburn has matured its whisky in ex-bourbon barrels before expertly finishing the whisky in rum casks to create Rum Cask Finish (ABV 40%). On the nose this innovative take on Speyburn offers aromas of tropical fruits, spiced vanilla and honey. The palate also boasts delicious flavours of tropical fruits, creamy coconut and spiced vanilla. Rum Cask Finish’s unique depth of flavour elevates Speyburn’s signature fruity house style and represents an exciting new alternative for Speyburn fans.

The two new expressions are complemented with the addition of the repackaged flagship Speyburn 10 Years Old (ABV 40%). Matured for over 10 years in hand-selected American Oak Casks to impart notes of sweet vanilla and creamy toffee, this award-winning single malt embodies the light, fruity and vibrant style that Speyburn has become synonymous with.

The collection of three whiskies are presented with a striking new design, featuring a bold eye-catching colour palette and more prominent branding. The distillery’s pagoda-shaped roof is also prevalent on the new packaging alongside the year Speyburn was founded, 1897, as a nod to the historic legacy of this iconic distillery. New packaging will also be introduced across Speyburn's higher aged expressions of 15 Years Old and 18 Years Old later this year.

Euan Henderson, Distillery Manager at Speyburn, said: “At Speyburn, we have always prioritised simplicity, quality and good value. For over 126 years, we’ve crafted whisky with nothing but enjoyment in mind and I’m proud to say that the same is true of our new range.
“Not only do these new whiskies offer something for existing Speyburn fans to enjoy but will also appeal to a new wave of Speyburn drinkers. Speyburn Rum Cask Finish in particular is different to anything we’ve ever done before, and I can’t wait to hear what Speyburn fans think of this new release.
“The refreshed packaging perfectly complements the new range and it’s been great to see it all come together. I could tell you everything that I like about the new collection, but I prefer to let the whisky do the talking.”

The collection will be available from 23rd May 2024 in the UK via Amazon, and thereafter, there will be a phased global roll out.

About Speyburn Whisky

Distilled since 1897 in the world-renowned Speyside region of Scotland, Speyburn Distillery embodies the generations of commitment, experience and tradition that go into producing award-winning single malt Scotch whisky.

Speyburn’s award-winning core range includes Bourbon Cask, Rum Cask Finish, 10 Years Old, 15 Years Old and 18 Years Old.

Recent awards include Gold at the 2023 ISC for Speyburn’s 15 and 18 Year Old whiskies, along with Silver for its 10 Years Old. Speyburn’s range was also recognised at the 2023 SFWSC Awards with its 18 Years Old winning Double Gold and Gold awards for 10 and 15 Years Old. In addition, Speyburn picked up Silver awards for 10, 15 and 18 Years Old at the 2023 IWSC Awards.

For more information on Speyburn, please visit https://www.speyburn.com/