With detective noir-themed immersive experience

This year’s Ardbeg Day celebration in London transports whisky lovers into the graphic novel universe of Planet Ardbeg to uncover the mysteries behind Ardbeg’s latest limited edition release, Heavy Vapours…

Islay’s single malt Scotch whisky, Ardbeg, is excited to be bringing back its mythical, graphic novel universe, Planet Ardbeg this summer. The immersive experience will take place for Ardbeg Day in London on Saturday 3rd June 2023 at The Light Bar on Shoreditch High Street and is inspired by its 40-page sci-fi anthology which launched last year. 

Returning for 2023, this year’s Planet Ardbeg Day celebrations are inspired by the creation of Ardbeg’s limited edition single malt scotch whisky - Heavy Vapours. For the first time ever, Ardbeg’s whisky has been distilled without a purifier, making the liquid the most full-blown, distinctive, and experimental whisky to be matured in Ardbeg casks.

The mystery of what happened to the untamed purifier, responsible for maintaining the balance between extreme peat and floral fruitiness, remains unsolved. Ardbeg will be inviting whisky lovers to locate the elusive purifier in this year’s immersive ‘Detective Noir’ Planet Ardbeg celebrations. Guests can expect to be fully immersed into the world of Planet Ardbeg as they embark upon their mission through a series of activities. Through solving riddles and cracking codes hidden amongst Planet Ardbeg graffiti, working with an investigative journalist in the Ardbeg Times office, and taking part in an exclusive Heavy Vapours whisky tasting with Agent 46, consumers will work to find the missing purifier and claim exclusive Ardbeg Day merchandise. A lucky few will also have the opportunity to win bottles of Ardbeg’s limited edition Heavy Vapours!

Planet Ardbeg Day 2023 celebrations will take place on Saturday 3rd June 2023 at The Light Bar, 233 Shoreditch High Street, London E1 6PJ from 2-7pm. Tickets are priced at £40, and will include admission to the event, three delicious Ardbeg whisky cocktails, participation in all activities including the Heavy Vapours tasting, and food from ‘Shortie’s Smokehouse’.

Tickets are available to purchase now at https://www.eventbrite.co.uk/e/planet-ardbeg-day-2023-london-tickets-617625643927.

Ardbeg Heavy Vapours will be available to buy from Ardbeg Embassies, whisky specialists, online retailers and from the Distillery Visitor Centre from 23rd May, RRP: £120. For more news on Ardbeg Day 2023 and all things Ardbeg, smoky malt whisky fans can join the Ardbeg Committee at Ardbeg.com.

About Ardbeg Day

Ardbeg Day is a global, annual celebration of all things Ardbeg, held on the final Saturday of Islay’s Festival of Music and Malt – the Feis Ile. In 2023, Ardbeg Day falls on Saturday 3rd June, with festivities set to take place at the distillery in Islay and online.

Provided by Ardbeg Distillery